What is Review Generation Software?

Review generation is the process of getting more and good customer reviews on your business locations’ online review pages, on sites like Google, Facebook, Yelp, and TripAdvisor, and many more. This can be easily done by Review Generation Software:

Sending emails, chat, and message to customers asking them to rate and review your business.

Including customer feedback surveys or feedback forms on your site.

Promoting or enhancing your presence on the maximum number of online review sites by adding links to your profiles on marketing materials (ex. email signatures) and collateral (ex. review handout generator).

Having on-site kiosks where customers can leave feedback and write an online review.

Why is Review Generation Software So Important?

Reviews help improve and maintain a positive as well as quality brand reputation. Reviews also help you rank well in local SEO searches. The process of giving reviews is effectively taking place by review generation software. Reviews are an important research tool for consumers: by providing customers with more reviews (and hopefully more positive reviews) on your profiles, you give them more reason to choose your business when they’re doing their research.

Oh, and there’s one more reason. In addition to SEO, brand reputation, and research, reviews help businesses understand their customers. That’s a big deal. The more reviews you have, the more feedback you have. If you take customer experience seriously, you need to listen to your customers—and reviews help you do just that.

What Is Local Search?

Local search is when the search engine shows local business results in response to your query. Search engines like Google will give priority to relevant, reputable brick-and-mortar locations that are highly rated and nearby to the user.

According to the 2017 Review Trackers Local Search Report, 35 percent of all searches are local. Moreover, 53 percent of searchers typically visit a business within 48 hours of search.

It’s not just about having a high star rating. Google also looks to see that your reviews are fresh. You want to have a healthy amount of new, incoming reviews in a particular time interval. This is one reason why it’s important that reviews are generated as often as possible.

Brand Reputation

Online business brand reputation plays a vital role in the success of your business because when customers search for a business, they will read its reviews as part of the customer journey.

Customers want to know if the staff is friendly, if the food exceeds expectations if the doctor listens, if customer service fixes their problem, and if the experience is worth it. We live in an age of choice. Customers will decide for themselves whether they can trust your business or not through online research. If they feel they can’t, they’ll choose a different business.

If there’s a consistent stream of overall best positive reviews on your business locations’ pages, then that will help customers see you are relevant, and that for the most part, customers enjoy doing business with you. Keep in mind that sometimes negative reviews are good to have on your pages, too.

Customer Experience

When reviews are being generated to your pages on a consistent basis, then you can constantly use reviews as part of the customer feedback loop to gain insights into the customer experience.

Customer feedback analysis is a regular process that begins with the big picture of customer feedback generation. Review generation is one part – but a significant part – of customer feedback generation.

Star Rating

The consistent production of online reviews will also help increase your average star rating when you ask your new and existing happiest customers/consumers for feedback. It is applicable to all types of business.

Ex: Concourse Sports increased the amount of Google, and Facebook reviews on their pages by 2,800 percent in two months to increase their star rating and gain insight into the customer experience. Their sales increased by 22 percent in August 2017 because of several factors, including a positive online brand reputation, a revamped retargeting strategy, and a win-back campaign.