How Cold Email Software Is Helpful as High Ticket Closers

A cold Email Software is a fantastic method for introducing your products/services to high-level executives. Cold Email software for high ticket closers. Unlike salespeople, high ticket closers are in no rush to get the sale. Closing deals is still a priority, but instead of using hostile tactics that push customers away, they let the prospect make the decisions themselves. High ticket closers lead the conversation in a way that makes the prospect close themselves and overcome complaints that arise. Because of their approach, they can build trust and long-lasting relationships with the people they speak with. And a prospect that trusts you is much more likely to buy from you.

High ticket closers build trust and relationships. A prospect that likes and trusts you, is much more likely to buy from you as well.

Cold Email software is also helpful or acts as High Ticket Closers in the following way

Find your prospects.

The most vital factor when it comes to sending sales emails is to send them to the right people. When preparing to launch an email campaign, figure out who you would like to target. Ask yourself questions like: Who are the primary uses of my product? What industries are they in? What role is the potential decision-maker? Who would be interested in my product but doesn't know it yet?

Know your sales formula.

You've probably heard the expression AIDA -- Attention, Interest, Desire, Action. When one sends a cold email to an executive, he/she only have a couple of seconds to grab his/her attention and interest in targeted product or service.

Know how large the lifetime value of your average customer is. This will determine the email marketing strategy and how much time one should spend on emails. For example, if the average lifetime value of a customer is only $2,000, send an email blast to your target audience. If the average lifetime value of a customer is greater than $20,000, send more personalized emails. The best strategy for enterprise sales is by sending more quality emails and the best strategy for small businesses is to send a greater quantity of emails.

Know your customer.

If one can speak his/her prospect's language, He/she has a much higher chance of getting a response. If you aren't sure how to speak their language, just do a Google search of their industry, role and priorities for 2020. This will also prepare you for sales calls for the next step in the funnel.

Craft engaging subject lines.

If your prospect doesn't open your email, there is no chance of selling them – then it needs to come up with a compelling subject line. Ask a question, say you have a quick question for them or use the word "your." When you use "your" in the subject line, your prospect will be curious as to what your email is talking about. For example, you might use a subject line like "sale enhancer" to grab their attention.

How To Write A Quality Email

Here's a structure to follow before writing a cold sales email:

First paragraph: Show your research.

Instead of simply introducing, show that you have researched the company or the individual you're emailing to grab their attention. Read their latest press releases, blogs or browse their LinkedIn profile (any social media profiles.)

Second paragraph: Give them a solution.

Speak to your prospect's potential pain points and how your product or service can enhance their sale as well as solve their problems. Explain why your company is a good fit for them and how you've helped companies facing similar problems succeed (tell about your past success story). Talk about potential benefits rather than the features of your product.

Third paragraph: Add a relevant CTA.

This is the point where you plug in a relevant call to action. Ask for a few minutes on their calendar for an exploratory call or for a referral to the best person within the company to speak to. For example, ask "Who would be the best person or decision-maker to speak with about this?" or "What is the best way to get 20 minutes on your calendar to discuss your future growth?"

Remember, the key is to write relevant emails to executives that are short and to the point and that helps solves their challenges. You can also split test your emails, meaning you create two different versions and track which email works better. If you continue to split test your emails and follow up with prospects, you will find success.